Conversion Rate Optimization

Utilize Conversion Rate Optimization and Enjoy It’s Many Benefits

What exactly is conversion rate optimization, you may be wondering. A conversion is when a potential customer visits your website and takes the action you wish for them to take. This can include creating an account for logging in, making a purchase, downloading an app, or signing up for an email newsletter. A conversion is a measure of that particular action so you can find out how to optimize it. It is a way to use analytics and user feedback so you can improve the overall performance of your site. Essentially you are learning why visitors are not converting so you can fix it. At Black Oak Computer we provide conversion rate optimization solutions so you can improve the performance of your site. We provide our clients with analytics, user feedback, and specifically informed insights all defined by the unique needs and objectives of your website. We can help you make the most of your current traffic!

 

Grow Your Business with Us

Optimizing your CRO can help your grow business. We can provide the information you need that meets some of your biggest optimization challenges. Our goal is to help you address CRO issues by finding any potential confusion in your conversion funnel, and helping you change those rates to better suit your business. We believe that there is always room for improvement no matter what. Even if you already have high traffic and a well-designed site, we can make your conversion process much easier and painless so you get better results.

 

The Benefits Associated with Conversion Rate Optimization Include the Following:

  • CRO Helps You Spend Less in Advertising
  • CRO Assists You in Getting the Right Kind of Customers for Your Website
  • CRO Increases Your Return on Current Investments
  • CRO Converts a High Percentage of Current Visitors Rather than Paying for New Visitors
  • CRO Lowers Customer Acquisition Costs
  • CRO Maximizes Your Profits
  • CRO Makes You Even More Valuable to Partners and Affiliates
  • CRO Circumvents the Average Visitors Limited Attention Span
  • CRO Helps You Become Better than Your Competitors
Conversion Rate Optimization

 

VALUE

 

GOLD

 

PLATINUM

 

Total Man Hours 20 hour 33 hour 50 hour
Total Cost (Three Months contract) $1500 $2250 $3000
Landing Page Design

?

A landing page is the page that appears when a potential customer clicks on an advertisement. We will be providing mock-up for a new landing page for your website to improve the existing one. This design will focus on achieving the objective of the Website by enticing the visitor to take the desired action.
1 Page 2 Page 4 Page
Landing Page Implementation

?

We will implement new landing design on html page.
Yes Yes Yes
A/B Testing

?

An A/B experiment allows you to test the performance of two (or more!) entirely different versions of a page. We test our new design page with the existing design or with other design by implemeting Google website optimizer. This will help us to know the wining variation, increse the number of leads & decrease the bounce rate of that page.
Yes Yes Yes
Multivariant Testing

?

Multivariate testing is a method of experimentation that allows you to test multiple variables simultaneously. We will indentify the testing elements of your website such as headlines, product images, price points, etc. We will test it using website optimizer & select the best combination for your design
No Yes Yes
Google Website Optimizer

?

Google free website testing and optimization tool. We will test and optimize site content and design of your website by implemeting website optimizer. This can quickly and easily help you understand which of your design works better & results in increase in revenue and ROI.
Yes Yes Yes
Persona (Visitors) Analysis

?

We will analyze the traffic of your website & identify the type of visitors which abandon the website without converting. Here our experts will try to improve the overall content of the website & reduce the abandon rate of the visitors.
Yes Yes Yes
Information Architecture

?

Every website needs to have a organized information architecture. The information includes benefit-oriented copy, product images, comparative charts, customer reviews, testimonial and recommendations which help to keep the visitors engaged to a website.
Yes Yes Yes
Page Layout & Design

?

Page Layout & Design helps to improve the look and feel of the website.We will design attractive web pages according to your business needs. This will appeal your visitors & give your website a professional look.
Yes Yes Yes
Call To Action

?

Any action a visitor can take on a page to move forward in the selling process is a call to action. We will help to maintain the flow of the website by having a call to action on every page. This will tell the visitor what she can accomplish on that page & encourage her forward in the conversion process.
Yes Yes Yes
Credibility & Trust Symbol

?

Credibilty & Trust factor helps to influence the visitors perception. We will help you recognize credibilty factor & place trust symbol in a way which will attract the visitors attention. This will build up visitors confidence for the website.
Yes Yes Yes
User Testing (Videos)

?

User testing is a technique used to evaluate website by testing it on users. It helps to discover why visitors leave the website without buying the product or filling up the lead form. This will help to remove any obstacles impeding the experience and process of online interactions.
1 Video 2 Video 3 Video
$50 per Extra Video
Click Heatmaps

?

The visual heatmap records the position of every click on a page, creating a virtual heat map of visitor activity. This helps to visualize the visitors experience on the website and analyze which links visitors click the most.
Yes Yes Yes
Sales Funnel Optimization

?

We will optimize each stage of your sales-funnel, identify the top leaking points and focus on improving the buying cycle. This will help to decrease the bounce rate of the website & thus increases the conversion rate.
No Yes Yes
Website Conversion Optimization

?

We will optimize your entire website, right from the home page to the lead fill up form or checkout process. This will help to keep your visitors engaged & improve the overall performance of the website.
No No Yes
Persuasive Content Writing

?

We provide persuasive content for your website that will help to answer visitors questions, resolve objections, explain the benefits and value of what website has to offer and provide security & confidence. This will convince website visitors to take a desired action place an order, send an inquiry or fill in a form.
$100/page $100/page 1 Page ($100 per extra page)
Monthly Report Yes Yes Yes
Advanced Analytics Report Yes Yes Yes
VALUE  
Total Man Hours 20 hour
Total Cost (Three Months contract) $1500
Landing Page Design 1 Page
Landing Page Implementation Yes
A/B Testing Yes
Multivariant Testing Yes
Google Website Optimizer Yes
Persona (Visitors) Analysis Yes
Information Architecture Yes
Page Layout & Design Yes
Call To Action Yes
Credibility & Trust Symbol Yes
User Testing (Videos) 1 Video
$50 per Extra Video
Click Heatmaps Yes
Sales Funnel Optimization No
Website Conversion Optimization No
Persuasive Content Writing $100/page
Monthly Report Yes
Advanced Analytics Report Yes
GOLD  
Total Man Hours 30 hour
Total Cost (Three Months contract) $2250
Landing Page Design 2 Page
Landing Page Implementation Yes
A/B Testing Yes
Multivariant Testing Yes
Google Website Optimizer Yes
Persona (Visitors) Analysis Yes
Information Architecture Yes
Page Layout & Design Yes
Call To Action Yes
Credibility & Trust Symbol Yes
User Testing (Videos) 2 Video
$50 per Extra Video
Click Heatmaps Yes
Sales Funnel Optimization No
Website Conversion Optimization No
Persuasive Content Writing $100/page
Monthly Report Yes
Advanced Analytics Report Yes
PLATINUM  
Total Man Hours 50 hour
Total Cost (Three Months contract) $3000
Landing Page Design 4 Page
Landing Page Implementation Yes
A/B Testing Yes
Multivariant Testing Yes
Google Website Optimizer Yes
Persona (Visitors) Analysis Yes
Information Architecture Yes
Page Layout & Design Yes
Call To Action Yes
Credibility & Trust Symbol Yes
User Testing (Videos) 3 Video
$50 per Extra Video
Click Heatmaps Yes
Sales Funnel Optimization No
Website Conversion Optimization No
Persuasive Content Writing 1 Page ($100 per extra page)
Monthly Report Yes
Advanced Analytics Report Yes
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